winner of Milano Design Award 2016_

ShitEvolution_LucaCipelletti-2-logo_s

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Reaching its 6th edition, Milano Design Award, first and unique award dedicated to the best set-ups of Milan Design Week, part of Design Week Festival organized by Elita in partnership with Fuorisalone.it e IED Istituto Europeo di Design, and the support of the Council of Milan – since 2016 becomes a shared and promoted project with the committee of Milan Fuori Salone: 5VIE art+design, Brera Design District, elita – enjoy living italy, Milano Space Makers, Porta Venezia in Design, Sarpi Bridge_Oriental Design Week, Superstudio Group, Tortona Design Week, Ventura
Lambrate e Zona SantAmbrogio, has been assigned to
Shit Evolution by Luca Cipelletti
with the following motivation: “for the story of a great complexity and innovation, able to destabilize the common perception. The didactic course undermines al the academic stereotypes to propose relevant sensory experience that promotes a new vision of design culture. »
Assigned by Cristina Tajani – « Economic Development, Fashion & Design » Council Member of Comune di Milano – and Alberto Nespoli with Domenico Rocca – from Eligo / segno italiano® winner of the Milano Design Award 2015 – on the main stage of Teatro IED Moda Milano during the official awarding ceremony, on Sunday 17 April.
« The design week grows in quality and quantity and confirms the success of an initiative that demonstrates once again the commitment’s success of private and institutions’ says Cristina Tajani.
THE OTHER AWARDED PROJECTS
BEST CONCEPT
Boring Collection – Lensvelt Contract
For the ability to imagine a new narrative way to the office-product. The project is a simple but effective conceptual innovation, which starts from a stereotype to turn it into a playful and engaging experience.
BEST TECHNOLOGY
Data Orchestra Jelle Mastenbroek
For the project that unites and distilles poetic and technology capabilities, giving life to the classic domestic products. A technology now available to everyone is synthesized the best to experience the surrealistic spirit and unique but extremely topical.
BEST STORYTELLING
The Nature of Motion – Nike
The project tells the brand identity so complex, structured but readable to anyone, at different levels. Through a multiple and emotional storytelling installation clearly expresses the profound nature of the movement.
BEST ENGAGEMENT (assigned by IED)
Imagine new days – Aisin by Masaru Suzuki, Hideki Yoshimoto, Setsu Ito, Shinobu Ito
For the ability to combine analog and digital, with simplicity and effectiveness, involving the audience in a small meaningful and fun trip. The contrasts between the crossing places make the experience light and memorable.
PEOPLE’S CHOICE (assigned by fuorisalone.it) * new award category
KUKAN – Panasonic by Shuichi Furumi, Masao Ochiai
Jury
The jury this year is headed by Antonio Marras (fashion designer) and Alberto Nespoli (segno italiano® art director), winner of Milano Design Award 2015, and in addition Caroline Corbetta (contemporary art curator), John Dimatos (Senior Director for Design and Technologies at Kickstarter), Kazuyo Komoda (Product/Interior designer), Felice Limosani (digital storyteller), Emiliano Ponzi (illustrator), Marco Sammicheli (Abitare design curator).
The traditional wooden horses, iconic sculptures of Milano Design Award, since its first edition, have been created by Atelier Duilio Forte.
www.milanodesignaward.com

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